4/9/2023 0 Comments Visual image plus![]() Illustration also works to clarify complex ideas through the power of abstraction, while providing a more figurative approach to a topic or issue. ![]() So, the next question is, how to best use them?īranded artwork offers an eye-catching alternative to standard photography, while also helping to weave a specific narrative for all kinds of readers and subject matter. Artists across media and disciplines are creating more visuals than ever before, and with the tech and tools available today, plenty of options – as well as custom creations – are ever more accessible. In our digital world, there’s virtually no limit to what an image can consist of and communicate. Illustration or not, images should do just that – illustrate a story – in order to ultimately communicate a deeper message and evoke real emotion. Think of what you could add that would improve the reader’s experience or make the piece more enjoyable to look at, rather than just stuffing a bunch of random stock images in to hit a quota.Īnd remember: “It’s not just about the subject, it’s about the experience,” says Newman. There should always be an interesting and considered dialogue going on between your text and visuals, since readers tend to skip over images that are just there to fill up space. So, how do you find the right visuals to support your content, your brand, and your readers? It’s all got to start with your story. By carefully crafting your visual style and keeping it consistent across your work, you can start to create more brand recognition across your work, and build positive associations when your content is helpful or interesting. That’s right – your content imagery can also help give readers more exposure to your brand. People just won’t read those long pieces if you don’t keep things interesting, and relevant imagery is also a value-add for professional publications because it boosts a brand’s visual identity as well.” “You should have a visual asset every two paragraphs, which translates to a visual every swipe up on mobile you’ll lose your audience otherwise. “Strong visuals help show that you care and that time was spent to elevate your content, ” says Jennyfer Newman, Senior Photo Editor at Hearst Digital Media. All that adds up to higher engagement – for your reader, and for the publication. Eye-catching images break up blocks of text, give the user an extra incentive to keep scrolling, and just generally make the reading experience more fun. But visuals go beyond supporting mere understanding and also improve enjoyment.
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